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ABOUT

Established in 2004, YUAN ASSOCIATES is a premium government affairs firm, dedicated to providing professional and strategic consultancy and government affairs service, facilitating communication and ushering in win-win cooperation opportunities between multinational companies, Chinese enterprises, and the Chinese government at all levels.

Our Clients

In the past 15 years, we have provided consultancy to over 100 clients, who mainly are North American and European multinational corporations, industry associations, governments and non-governmental organizations.

Alongside our clients we have done considerable work in a number of industries, including agriculture, food and beverage, traditional manufacturing, energy and service industries such as IT, communications, e-commerce, gaming, tourism and others.

The majority of our clients are global industry leaders who seek long term relationships with important government stakeholders, as well as opportunities for profitable growth in China, where winning strategies demand professional government affairs knowledge, skillful execution, and practiced expertise.

Click Here to learn more about Our Clients.

Our People

Our strength is derived from our people and we deeply believe every member of our team contributes their own unique value. Our team of government affairs professionals comes from a variety of backgrounds and locations, such as former Chinese and U. S. government officials, former State Owned Enterprise executives, Chinese overseas returnees, and colleagues from North America. This diverse, experienced team is skilled at understanding our clients’ needs from multicultural perspectives. Among our competitive advantages is a strong capacity for combining global vision and the expertise to skillfully execute government affairs work on the ground.

Our Global Strategic Alliances

We are proudly to work with Fipra, a leading and most extensive global public affairs consultancy network, advising clients on a range of government relations and regulatory policy issues. Fipra covers more than 50 countries across Americas, Europe, Asia Pacific and Africa. Globally, we are also recognized as Fipra China. Link to Fipra

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Our Core Team:

Haiying Yuan
President
HAIYING YUAN founded Yuan Associates in February 2004, and since then he and the firm have become major players in China’s growing government affairs industry. Haiying has thirty years experience in the Chinese Government, including senior diplomatic postings in Washington D.C., as China’s Agriculture Attaché, and in Rome, as the Alternate Representative to the United Nations Food and Agriculture Organization (UNFAO).  He has been involved in negotiations on numerous bilateral and multilateral agreements in the areas of trade, investment, agriculture, forestry, fishery and environmental protection.  For his efforts, Haiying received an Outstanding Contribution Certificate from the U.S. Secretary of Agriculture and Outstanding Contribution Awards from the U.S. Forest Service and the U.S. Fish and Wildlife Service.  In China, he was the Director of the Ministry of Forestry’s Department of International Cooperation, where he coordinated the Ministry’s relations and joint projects with foreign governments and international organizations.

After retiring from public service, Haiying worked as Senior Vice President at Edelman Public Relations for three years and as Vice President at APCO Worldwide for three years.  He chaired the Government Affairs Committee of the American Chamber of Commerce and the China Quality Brands Protection Committee (QBPC) of the Chinese Government Cooperation Committee.  Additionally, he was a Council Member of the China International Public Relations Association (CIPRA) and the Beijing Foreign Investment Association. Haiying graduated from Peking University with a degree in English and International Politics.  He speaks Mandarin and fluent English.
Yuan Fang
Partner, North America
FANG YUAN joined Yuan Associates in 2019, as the Partner for North American Region. Fang is based in the San Francisco Bay Area where she also works at Stanford University. At Stanford, she is responsible for Program Management at the Center for Sustainable Development & Global Competitiveness. Her deep and broad connections with Stanford and the Silicon Valley Ecosystem, as well as her extensive network in Chinese government and multinational companies operating in China have positioned her as a highly experienced cross-cultural communications professional. Before joining Stanford University in January 2013, Fang worked for Intel China Government Affairs Group in Beijing from 2007 to 2011, and she was Event Coordinator at the American Chamber of Commerce in China (Beijing). Fang earned her Master of Public Administration (MPA) Degree from the University of Washington in 2007, and her Bachelor degree in English from Beijing Foreign Studies University in 2003. 
Eric Wang
Partner, Managing Director
ERIC WANG joined Yuan Associates in June 2005 and become Partner and Managing director in May 2011. As managing director, Eric is responsible for ensuring overall high-quality government affairs service to clients by providing strategic guidance and advice to each client service team on day-to-day basis. His role as a partner broadens his responsibilities to also include overall daily operations management in all perspectives for the firm. Eric has over 15 years experience in government affairs consulting and public relations. While at Yuan Associates, he has worked with more than 50 clients in manufacturing sector, including traditional manufacturing, energy, chemical, consumer goods and high-tech industries. Eric specializes in providing strategic consultancy to help clients deal with complex business situations and formulate “win-win” partnerships with the Chinese government at all levels to proactively address challenges. Prior to joining Yuan Associates, Eric worked in the public relations field for five years, accumulating rich experience in external communications. He started his career at the China Global PR Company, an affiliate of the Xinhua News Agency, and then worked for several international PR companies. Eric holds a master’s degree in Finance from the University of Leicester in UK and a bachelor’s degree in engineering management from Beijing University of Technology.
Cynthia Xing
Partner, Vice President
CYNTHIA XING joined Yuan Associates in June 2005 and become a partner in May 2011. As the Vice President, Cynthia specializes in corporate reputation management and complex operational issue management, in addition to provide day-to-day strategic consultancy to clients. Her role as a partner broadens her responsibilities to also include new business development for the firm. Cynthia has over 15 years experience in government affairs consulting and several years of oversea work experience in external communication and international cooperation. While at Yuan Associates, she has provided comprehensive services for more than 50 clients in agriculture, food and beverage, retail, tourism, and IT/telecommunication industries. She has a breadth of experience in market access, trade and foreign direct investment facilitation, as well as market operations. Prior to joining Yuan Associates, Cynthia worked at the International Office of the University of Central Lancashire (UCLan) as a Liaison Officer for the British Home Office and a Student Advisor. At this position, she took the lead on an International Communication and Immigration program for two years. Cynthia holds a Master of Arts degree in Tourism Management and a Postgraduate Diploma in Business Management from the UCLan, England.  She also holds a Bachelor of Engineering degree in Mobile Telecommunication.
Brent Yuan
Partner, Senior Director
BRENT YUAN joined Yuan Associates in January 2010 and become a partner in January 2017. As the Senior Director, Brent is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. He focuses on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, in collaboration with the American Chamber of Commerce in China, Brent has been leading the company's Government Affairs Certificate Training Program, which has received numerous positive feedback. Brent has over ten years experience in working with multinational companies, concentrating in public relations, branding, crisis management, and media relations.  Before joining Yuan Associates, Brent worked as a public communication supervisor to several multinational enterprises, including BMW and Amway.  He started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.  Brent holds a bachelor’s degree in English from Beijing International Studies University.
Luna Keng
Partner, Senior Director

LUNA Keng  joint Yuan Associates in April, 2014 and became a partner in August 2019. As a seasoned GA & PR expert, Luna not only provide thorough government affairs services to her clients, but also other boardroom consulting services, including market strategy, market channel development and team management. Her role as a partner broadens her responsibilities to also include new business development for the firm. With 14-year working experience on both government affairs and public relations, Luna provides thorough government affairs service to over 20 famous MNCs, she has strong lobby skills and in-depth understanding of China’s policy environment and she has a breadth of experience in government advocacy, policy influence, and promoting cooperation between enterprises and Chinese government. Prior to Yuan Associates, Luna served in the Advertisement Center at Xinhua News Agency, in charge of the cooperation between central government and local governments/enterprises. Luna gained her Bachelor degree from Beijing Foreign Studies University in 2003. She is also working on her master degree in international political economy in Renmin University.